Electric are a purpose-driven company striving to be sustainable, ethical, and socially responsible. Their mission: to help the world tell extraordinary stories. We were asked to create an identity and digital platform for Electric that reflects their unique approach to projects as well as their desire to shake up an industry of status-quo.
The result is a vibrant and flexible brand system consisting of bold typography and a fresh tone of voice. As a startup, Electric lacked a traditional portfolio and collateral to promote themselves with. We created a suite of ‘Strange Objects’ which reflect the agency’s playful personality through abstract forms. These can evolve as they find their feet in the industry.