2017 marked the 50th anniversary of the city of Milton Keynes. To celebrate MK50 was created. A year-long celebration of cultural and community led events; including a visit from the Duke of Cambridge and demonstrations from Red Bull Racing. Over 100 events were held over the course of the year, and Milton Keynes Council used the occasion to launch into a series of ambitious cultural bids including, the EU Capital of Culture 2023, European Year of Cultural Heritage 2018, MK European City of Design in 2019 and Green City of Trees in 2020.
We worked closely with the council to create a visual system which displayed the varied and experimental architecture and landscape of Milton Keynes. This was then deployed throughout the city in various forms and included on merchandise was were for sale throughout the year.