Zette is the empowering readership platform for curious news consumers. It grants digital access to articles across publications through a single, centralised account so users can read what serves them instead of what’s served to them.
Zette approached us with a basic brand that was lacking the personality and cohesiveness that they needed to enter the market. We worked closely with the Zette team to push their existing creative into a rich visual language and create their first marketing campaign. The idea of overcoming the paywall was at the heart of this.